Introduction: Sustainable packaging is a newsworthy topic these days. Popular publications like Newsweek Magazine, The Wall Street Journal, and The New York Times frequently publish material on the subject. The packaging trade media is providing extensive coverage. With former vice president Al Gore’s media exposure and his movie about the global warming phenomenon, An Inconvenient Truth, the so-called “green topics” are major news, and sustainable packaging often is part of that agenda. The “sustainability” term is applicable to more than packaging though. Our diminishing supply of global natural resources, how we deal with waste disposal and many other issues are part of a sustainability initiative. At many companies sustainability becomes a way of doing business that includes but is not limited strictly to environmental packaging issues.
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