Introduction: As the U.S. economy emerges from the Great Recession, Consumer Packaged Goods (CPG) companies are adjusting to a transformed consumer landscape. Consumer buying power is still under pressure, and consumers are likely to continue looking for bargains and living more frugally.
In this white paper, Weatherchem, a Cleveland-based manufacturer of specialty packaging, offers its analysis and commentary on some of the emerging trends in post-recession consumer behavior and how these trends may impact packaging and CPG brand image in the future.
This recession was unusual in its severity and in its wide-ranging impacts on consumer choices. It served as a disruptive conduit to a change that is reshaping the buying habits of U.S. consumers. This “New Normal” of consumer frugality will have lasting effects on the packaging and marketing strategies of CPG brands.
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