Introduction: The "baby boomer" generation has been a major market driver for everything from houses to cars to entertainment to almost all consumer products for several decades. Generally defined as those born between the years 1946 and 1964, the very first of these "baby boomers" are turning 60 this year. And while traditional consumer market demographics often define the so-called "hot" markets as those 18-25 years old, or even the 18-49 years old segment, the "boomer" generation is not a market influence to be ignored.
Download the full White Paper below:
