Introduction: It is no secret that the pet owner of the 21st century loves their furry friend and demonstrates their affection by spending money to show they care. In fact, Americans spent approximately $41 billion in 2007 just to show how much they care. According to the APPMA National Pet Owners Survey of 2007-2008, 63% of American households own a pet and the total number of households that have a pet has increased from 58.3 million to 71.6 million over the past decade. People are so devoted to their pets that somewhere between 10 to 19% claim to be allergic, but still share their home with their furry or feathered companions. This is great news for the pet food and care market, but with opportunity comes competition.
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