Introduction: In order to select a functional closure for a new or repackaged product that satisfies the packager's budgetary and branding requirements, the retailer's needs, and the ultimate consumer's preferences, closure specifiers must allow sufficient time to weigh the options early in the selection process. During these early stages, it's also vital to solicit input from others, to gain a fuller understanding of the product and its lifecycle, including how it's to be packaged and capped, how it will be transported and stored, and how it will be used and by whom. In addition to representatives from the various functional areas within the brand owner's organization, it's essential to get input from outside players like the bottle, label, and closure manufacturers. Many of these outside companies have experience with similar products, so they can help by identifying potential packaging pitfalls and making recommendations.
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