Introduction: It is no secret that the educational growth, earning power, and consequently the purchasing power of women today is on a definite upward trend, and has been trending in that direction for some time. For example, women currently earn more bachelor's (57.2%) and master's (58.9%) degrees than men (Source: National Center for Education Statistics.) And women's median incomes, at least when compared with men's, have been rapidly climbing. In the past three decades men's median income has grown just 0.6% while women's median income has grown an impressive 63% (Source: Business Week, Feb. 2005.) With this type of income growth it is no surprise that the influence of women in purchasing decisions is also increasing.
Download the full White Paper below:
