Personal Care
Everyone wants to feel good, look good, smell good, and resist aging. That is why the personal care market is growing in terms of product offerings and sales volumes. From the most basic product to the most upscale, packaging plays a key role in product success. The packaging of these products can influence purchase decisions by projecting an image of freshness, youth and general well-being. If your packaging demands a closure with a special color that projects a certain image, Weatherchem can provide it. In this highly competitive market a Weatherchem closure can be a difference. We can help with design issues and any technical assistance you may need. And the convenience of our closures will build loyalty for your brand.
Market Trends
- The rising popularity of personal care items has driven the growth of stores that carry these specialty items such as Bath and Body Works and even major drug retailers like Walgreens and CVS.
- The appearance of these products is critical to successfully selling to today’s consumer. Soothing colors and graphics are required to even catch the consumer’s eye. Identifying with the consumers unique personality and needs is an effective way to sell to the rising generation Y consumer.
- A family of products across personal care will also drive growth in this market. For instance, the consumer would now like a line of products that matches the scents and image of their skin care with their fragrance and soap. Packaging can help convey this message.
