Pet Food & Pet Care
Studies indicate that pet food packaging follows many of the same trends as packaging for humans. Brand differentiation, brand enhancement and convenience rate highly with consumers when selecting a brand of food or pet care products. And as with humans, safety and security of the product is a high priority. Weatherchem closures offer all of those brand requirements mentioned. Brand differentiation, the convenience of our flip top Flapper® cap with one-thumb opening, and the safety, security and freshness of hearing our audible ”snap” upon closing will give consumers a reason to prefer your brand.
Market Trends
- The family dog, cat, or fish is no longer considered to be the family pet. Instead, they are a family member that deserves premium quality care. Along with this trend comes the humanization of pets and the development of products such as pet daycare, bakeries, and cosmetics. Ever heard of a pawdicure? There are some sites that even offer couture clothing for their beloved furry friends such as kozykashmir.com.
- The owners of these pets are looking for food and care products that are gourmet and top of the line. Packaging is a key quality indicator to consumers.
- The recent food recall for cats and dogs has made health conscious consumers even more aware of their pets healthcare needs. Pet insurance and pet nutrition is a growing and vital part of the pet product market.
