Product Research

Nutraceuticals (Tablets)
Dietary Supplement Powders
Antacids (Tablets)
Spices & Seasonings (Retail)
Spices & Seasonings (Food Service)
Pet Food – Fish Food & Small Mammal Food
Salad Dressing

Weatherchem is committed to researching the needs of consumers from the various markets it serves. Consumer testing is done through focus group studies that are moderated by an independent research company called LeapFrog Associates. The majority of our consumer groups contain 10 people that come from a variety of age groups, races, families, and employment backgrounds. Each group also maintains the typical purchasing habits of consumers today by maintaining a 1 to 5 ratio of males to females.

Nutraceuticals (Tablets)

Weatherchem used an independent research firm to test consumer preferences between a national brand vitamin product with a NutraFlapper cap and a private label brand vitamin product with a continuous thread cap. Consumers were asked a series of questions regarding the quality of the packaging, dispensing preference, ease of opening and closing, brand satisfaction, brand trial, and dollar value.

Summary of Results

NutraFlapper® Shelf Impact
Consumers thought the appearance of the NutraFlapper reflected premium product quality and they especially liked the thumb-friendly design.

Clip: Nutraceuticals Shelf Impact




Controlled Dispensing
Majority of consumers tested preferred controlled dispensing (1-2 tablets) to full orifice dispensing (handful of tablets).
Clip: Nutraceuticals – Controlled Dispensing




Ease of Opening & Closing (Continuous Thread vs. NutraFlapper)
All consumers tested found the NutraFlapper cap to be easier to open and close on vitamin containers for the following reasons:
Clip: Nutraceuticals – Ease of Opening




NutraFlapper Perception of Value
The most common value panelists were willing to pay in order to have the convenient dispensing of a NutraFlapper cap was $.25.
Baby boomers were willing to pay significantly more money to have the convenience of a Flapper cap.

Clip: Nutraceuticals – Value of Dispensing




Dietary Supplement Powders

Weatherchem used an independent research firm to test consumer preferences comparing four different packages of dietary supplement powders. A Flapper cap was displayed on two sizes of a national brand supplement and a continuous thread cap was displayed on two sizes of a private label supplement. Consumers were asked a series of questions regarding the quality of the packaging, dispensing preference, ease of opening and closing, brand satisfaction, brand trial, and dollar value.

Flapper® Shelf Impact
The majority of consumers associated the Flapper cap with premium quality for the following reasons:
Clip 1: Dietary Supplements – Preference (Highest Quality)




Clip 2: Dietary Supplements – Preference (Product Leveling)




Closure Preference (Continuous Thread vs. Flapper)
8 out of 10 panelists preferred the Flapper closure due to:
Clip 1: Dietary Supplements - Preference(Options & Leveling)




Clip 2: Dietary Supplements - Preference (Moisture in Bottle)




Brand Trial
Given the preference for Flapper closures on dietary supplements, consumers were then asked if they would try another brand if it offered a Flapper cap:
Clip: Dietary Supplements – Brand Switching




Flapper Perception of Value
The most common value panelists were willing to pay in order to have the convenient dispensing of a Flapper cap was $.25.

Clip: Dietary Supplements – Value of Dispensing




Antacids (Tablets)

Weatherchem used an independent research firm to test consumer preferences comparing the packaging for two major antacid tablet brands. A NutraFlapper cap was displayed on the Rolaids brand and an alternative dispensing cap was placed on the TUMS brand. Consumers were asked a series of questions regarding the quality of the packaging, closure preference, ease of opening and closing, and ideal package.

First Moment of Truth
At the store shelf, consumers are attracted to the TUMS packaging for the aesthetic appearance of the bottle, the shape of the bottle, and the ease with which they can see the product inside the bottle.

Second Moment of Truth with TUMS
Once consumers tried the TUMS package, 5 of the 10 panelists broke the TUMS cap in one of the following ways:Second Moment of Truth with Rolaids
Once consumers tried the Rolaids package, all were delighted with the experience for the following reasons:The Truth
After opening both the TUMS and Rolaids packages, all panelists preferred the Rolaids package for the following reasons:Ideally consumers would like the total antacid package to include the following:Spices & Seasonings (Retail)

Weatherchem used an independent research firm to test consumer preferences of packaging between a continuous thread cap and a Flapper® cap on three different sizes of spice containers. Consumers were asked a series of questions regarding the quality of the packaging, dispensing preference, ease of opening and closing, brand satisfaction, and dollar value.

Flapper® Shelf Impact
The majority of panelists associated the Flapper® cap with a higher quality relative to the continuous thread cap for the following reasons:
Clip: Spices & Seasonings – Shelf Impact




Closure Preference (Continuous Thread vs. Flapper)
The majority of panelists preferred the Flapper cap overall due to:
Clip 1: Spices & Seasonings – Consumer Preference (1)




Clip 2: Spices & Seasonings – Consumer Preference (2)




Clip 3: Spices & Seasonings – Group Preference




Flapper Perception of Value
The most common value panelists were willing to pay for the convenience of a Flapper cap was $.50.
Baby boomers were willing to pay significantly more money to have the convenience of a Flapper cap.

Clip 1: Spices & Seasonings – Value of Dispensing (1)




Clip 2: Spices & Seasonings – Value of Dispensing (2)




Spices & Seasonings (Food Service)

Weatherchem used an independent research firm to test consumer preferences of packaging between a continuous thread cap and a Flapper® cap on medium and large sized spice containers used in food institutions. Chefs and kitchen managers were asked a series of questions regarding the most important features of packaging, the best package for their restaurant operation, and their preferences for controlled dispensing. This group is unique from our other focus studies in that it surveyed participants with food preparation backgrounds in educational institutions, chain restaurants, specialty restaurants, and hotels.

Importance of Convenient Packaging
Chef’s claim that the major advantage of convenient packaging is that it saves time!Best Packaging for Restaurant Operation
Majority of chef’s felt the Flapper cap looked like the most convenient package due to:Chef Packaging Preferences
The majority of chef’s prefer controlled dispensing on medium and large volume spices for the following reasons:Pet Food – Fish Food & Small Mammal Food

Weatherchem used an independent research firm to test consumer preferences of packaging between a continuous thread cap, a snap cap and a Flapper® cap on three different brands of fish food. Consumers were asked a series of questions regarding the quality of the packaging, closure preference, brand satisfaction, and dollar value.

Shelf Impact
All panelists felt the Flapper cap looked like a higher quality cap relative to the continuous thread and snap caps for the following reasons:
Clip: Fish Food – Shelf Appearance-Quality




Closure Preference (Continuous Thread vs. Snap Cap vs. Flapper)
All panelists preferred the Flapper cap over the continuous thread and snap cap due to:
Clip 1: Fish Food – Preference (product comparison)




Clip 2: Fish Food – Preference (Kids Feed Fish)




Clip 3: Fish Food – Preference (Product Waste)




Brand Trial
All things being equal, every consumer tested would try another brand if it had a Flapper cap in order to have the convenience of flip-top dispensing and for the cost savings from waste reduction

Clip: Fish Food – Brand Switching




Flapper Perception of Value
Panelist attached the highest value to Flapper convenience in this product category.

Clip: Fish Food – Value of Dispensing




Salad Dressing

Weatherchem used an independent research firm to test consumer preferences of packaging between a continuous thread cap and LiquiFlapper® cap on salad dressing. Consumers were asked a series of questions regarding the quality of the packaging, closure preference, and dollar value.

Shelf Impact
The majority of panelists tested associated the LiquiFlapper with a higher quality relative to the continuous thread cap for the following reasons:
Clip: Salad Dressing – Shelf Impact




Closure Preference (Continuous Thread vs. LiquiFlapper)
The majority of panelists preferred the LiquiFlapper over the continuous thread cap for salad dressing due to:
Clip 1: Salad Dressing – More Economical




Clip 2: Salad Dressing – Consumer Preference




LiquiFlapper Perception of Value
Consumers were willing to pay up to $.50 to have the convenience of a LiquiFlapper cap on their salad dressing, because they felt the cap was child friendly, more economical, premium quality, and controlled portions.

Clip1: Salad Dressing – Value of Dispensing



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