Pharmavite, manufacturers of the Nature Made(R) line of dietary supplements knew early on from their research that their packaging carrying Weatherchem's new NutraFlapper(TM) closure would achieve a positive reaction from their consumers. What was unexpected was that it wasn't any different processing the new closure/liner system than the previously used CT closure.
According to Dean Maenaga, Manager of Packaging at Pharmavite, processing the NutraFlapper has been positive internally. "Processing the closure on our packaging lines has not been any different than processing the CT closure we used before. Using the new Weatherchem Lift 'N' Peel liner actually was easier. Our rework and scrap has been reduced to practically zero."
Consumer reaction has been positive as well. "We made the switch to the NutraFlapper because it had some features we knew would process well, but in addition, it had several characteristics that our consumers would like too", stated Dan Murphy, Pharmavite's Manager of Package Development. "It has been a tremendous success for the Nature Made brand and I think that the added convenience is really helping our brand against our competitors. Our Consumer Affairs Department has had a lot of feedback from customers saying they love the easy way tablets are dispensed, as well as the new liners, and some are even saving the caps and putting them on other bottles!"
Murphy went on to say the relationship with Weatherchem has been very positive. "Their technical support has been very thorough. They are conscientious, and diligent about following up on their promises. If there is a problem, they are either solving it from their plant near Cleveland, or on a plane and doing whatever is necessary. They respond to our feedback and are constantly improving their closure system. We have been very pleased with the relationship and their NutraFlapper closure."
